Simply put, this is a celebration of nature’s simultaneously calm and invigorating energy and the endless possibilities it opens up to anyone eager to listen.
Johansson plays with the notion of tailoring almost as an ironic gesture, to vouch for the idea of an uncomplicated way of living, a different way of feeling the notion of femininity itself.
It does not surprise that the humongous double C rocket was designed to lift off for more than 10 meters in the finale, leaving us completely stunned in smoke and pyrotechnic lights with Elton John’s Rocket Man in the background, Lagerfeld playfully used a whole vocabulary of space references: metallic matelassé stoles in silver and pink as space blankets, knitted headbands lifting the hair into a voluminous round cloud hinting to the space suit helmet, heavenly beaded black evening dresses to match the stardust castellated sky.
The classic Chanel skirt suits is also reinvented with matching shorts and completed with sequined tights and half gloves.
Located north of Salt Lake City and nestled in a lush valley between Snowbasin and Powder Mountain, Eden seems to exert an irresistible force that pulls lovers of the great outdoors towards it effortlessly, inviting them to partake in the vast array of activities it offers.
The campaign aims to embody the effortless equilibrium that characterises the daily lives of Eden’s residents who are all infatuated with the great outdoors in ways totally personal to each and every one of them.